Demand-side platforms (DSP) are platforms that make it easier for media buyers to automate and optimize how digital ad space is purchased in the ad marketplace. 

Supply-side platforms (SSP) are at the other end of the spectrum; publishers can manage and sell the ad space that is available on their apps or websites. 

This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting user.

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Eine Suchfunktion gibt es hier nicht ansonsten sobald ihr viele Jahre zurückwollt, müsst ihr weit nach unten rollen. Um den Verlauf aufzurufen, geht ihr in bezug auf folgt bis anhin:

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A platform that provides the perfect space for journey planning, execution, and reporting – illumin is more than just a DSP.

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Econsultancy reported that over 40% of publishers saw an increase hinein the value of their remnant inventory when taking parte hinein RTB auctions.

Historical Data Analysis: Analyzing past campaign data helps agencies understand how different strategies impact programmatic advertising cost and campaign performance. This data can guide future media buying decisions, helping to optimize ad spend and achieve better ROI.

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Other here important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).

Users can Teich your ad more than once, and the analytics for your ad are always accessible in Ads Manager.

Programmatic Direct: This is a direct deal between advertisers and publishers, which eliminates the need for an ad exchange intermediary.